Principles of Brand Assessment: ① the principle of consistency. That information brand valuation and trademark information provided is consistent with business needs; ② objectivity. It refers to the fact that there is a sufficient basis to assess and make essential assumption is consistent with facts, not with the fact that there is a conflict and conscription pseudo; ③ principle of reasonableness. Trademarks subjective evaluation activities must reflect the logic of internal relations of things, trademarks registered company address, in line with the objective needs of trademark business; ④ importance of the principle. Requirements trademark evaluation of price measurement and evaluation of the accuracy of action occurred. About trademark dispute trademark dispute refers to a registered trademark dispute, Manhattan trademark registration, that is, two because both constitute trademark identical or similar trademark rights arising on the same or similar goods / services disputes between trademark owners or because of a well-known trademark holder registered trademarks and trademarks of well-known trademark constitutes a right arising from the same or similar disputes. "People's Republic of China Trademark Law (Second Amendment)," Article 41: "... a registered trademark of the contested trademark registration is the cost, you can customize the date of approval of the trademark registration of five During the year, the Trademark Review and Adjudication Board. "defined here," a registered trademark of the controversial "means the trademark registrant others after him in the trademark registration, and he in the same or similar goods registered prior identical or similar trademark and a dispute occurred. So the essence of a trademark dispute controversial people think that after registration of trademark, trademark registration of the company, prior to its registered trademark rights in conflict, that is identical or similar thereto in the same kind of goods or similar goods registered prior trademark, or has misidentification caused consumers in the market, and thus to restrict the scope of use of the mark or revoke commodity trademark registration. Manhattan trademark registration, Zhengzhou shark net, trademark registration inquiry by sharks Network Technology Co., Ltd., Zhengzhou. Manhattan trademark registration, Zhengzhou shark net, trademark registration query Zhengzhou shark Network Technology Co., Ltd. (www.shayuweb.com) this year introduced a new upgrade, the above picture is for reference only, please call the contact phone book pages or pictures on request The latest information, contact: WANG Rui-gang.